Making those first few sales is crucial to your overall success as an Amazon FBA seller. If you’ve been following along in my Amazon FBA startup series, this is the final segment where I show you how to make your first sales using JumpSend, and how to start your first Amazon PPC campaign.
Set Up Your JumpSend Account
Note: In order to use JumpSend’s Promotions correctly you MUST be a Professional Seller.
Now that your products are ready to sell, it’s time to put things in place so you can get your first sales and reviews.
I recommend using JumpSend as it will allow you to advertise your products at a discount to over 100K shoppers.
JumpSend also allows you to set up custom follow-up emails with your customers to persuade them to leave a review on your product.
In my experience, I have been able to get my first few reviews on products using JumpSend so I cannot stress enough how important this tool is to your long-term success.
It might sound counter-productive to give your products away at a discount but think of these first sales as buying reviews rather than turning a profit.
Having good reviews, in the beginning, is vital to your long-term success as an Amazon seller.
Head on over to JumpSend and sign up for a free trial of their Starter plan as it’ll allow you to deal with up to 3 products.
Set Up Your First Deal
Once your account is created and you give JumpSend access to your Amazon seller account, click the “My Promotions” tab at the top of the page after you log in.
You’ll next want to click the “Add New Promotion” button to the far right of the page.
On this page, you’ll want to enter the ASIN number of your product and click “ASIN search”
To find the ASIN number, simply go to your listing and copy the 10-digit combination of letters and numbers from the URL.
ASIN numbers tend to start with the letter “B”, as you can see with the ASIN from the listing shown below.
Once you click “ASIN search”, your product’s information should populate the fields.
Next, you’ll need to select the product’s category.
In my case, this product best fits in the “Pet Supplies” category.
You’ll also want to choose whether your product is Fulfilled by Amazon or not.
If you’ve been following this course to a T, then you’ll want to select “Fulfillment by Amazon”.
Don’t worry about the “Price After Discount” field as we’ll come back to that later.
Once you have everything selected, click “Next”.
The next page deals with protecting your product’s inventory.
Make sure the “Automatic Inventory Protection On” option is selected.
This option protects you from an individual on JumpSend buying your entire inventory with one coupon.
I recommend setting your “Limit Order Quantity” to 1 as our inventory is low at this time.
On the next page, there is a fantastic video JumpSend provides you that will walk you through exactly how to create coupons.
Just watch their video and follow the steps. The video is incredibly thorough otherwise I would give my own explanation.
The only input I would have is that I recommend setting your coupon to be somewhere between 60%-80% off.
In my experience, selling products at these numbers have greatly increased the chances of people purchasing them.
When you have the coupons created, head back to the first page and input the correct “Price After Discount” based on whatever percentage-off you set.
For example, if my product sells regularly for $21.95 and I want to sell it for 70% off I would need to put $6.59 in the Price After Discount field (21.95 * 0.70 = 15.36, 21.95 – 15.36 = 6.59).
Once you finish head on over to the “Shopper Approval” page.
On this page, I recommend selecting “Manually Approve Shoppers” as you’ll want to wait 4 hours from the time you set up your coupon codes on Amazon (as recommended by the JumpSend video).
In the meantime, you can still run your promotion and just wait to manually approve people who want to buy your product once the 4-hour mark has passed.
Click “Next” when you’re ready to move on to the next page.
Now it’s time to review your promotion.
Make sure all of the information shown on this page is accurate and correct.
When you’re ready, click “Publish” to make your promotion live!
Now all you have to do is sit back and wait for people to request to buy your products!
In my experience, it can take anywhere from a few minutes to a few days for someone to buy your first coupon code, so be patient and experiment with different prices.
The next thing we’ll want to do is set up an email follow-up sequence.
Set Up Email Campaign
Click “My Email Campaigns” at the top of the page and click “Add New Email Campaign” on the top right of the page.
You will then need to select a template to start your email campaign.
Personally, I use the “Two Review Requests” template and have had pretty decent success with it.
This section is completely up to you on how you want to customize your own email follow-up campaign, so I won’t go into much detail.
I will say that the templates are very well made, and you likely won’t have to change much wording within them.
When you select a template, on the next page you’ll need to select your product at the top of the page.
After making whatever changes you want to the messages, click “Review Campaign” and then “Activate Campaign”.
You’ll also want to make sure that the “Message Active” buttons are selected for each of the messages.
A few notes when writing your follow-up emails:
- Don’t spam your customers as this will likely get you in trouble with Amazon.
- Don’t link them to any YouTube videos.
- Don’t send them links in general.
- Be very careful when sending them things like images or PDFs. While I believe it isn’t against Amazon’s TOS to do so, I would proceed with caution.
Now that we have sent our products to Amazon, have set up our first promotion, and set up an email follow campaign, we will finally delve into the world of Amazon PPC.
Setting Up Your First Amazon PPC Campaign
Amazon’s Sponsored Products program (or Amazon PPC) is a great way to get your product in front of users when your product is first starting out.
The goal is obviously to have your product rank organically, but for now, running ads can give your products some much-needed exposure.
It’s been said that having a product run in Amazon PPC can even help its organic rankings as well.
Head on over your seller dashboard and click “Campaign Manager” underneath “Advertising”.
Next, click “Create Campaign” underneath the “Campaigns” tab.
Give your campaign a name, set a daily budget (this is completely up to you, I like to set mine at $25 but BE CAREFUL as you could potentially rack up hefty advertising fees. If you want to play it safe, set your budget to $5 per day).
Finally, select “Automatic Targeting” as we’ll want Amazon to create keywords based on your product info.
These keywords will be available under Campaign > Ad Group > Keywords > Get report after your ad has been running for a few days.
You can use these keywords to both optimize your listing and set up a manual campaign as well.
Click “Continue to next step” to proceed.
On this page, give your Ad Group a name and click the “Select” button next to your product.
Once it’s selected, set your default bid and then click “Save and finish” to be done setting up your first campaign.
Just give your campaign a few days to run and you should be able to download your report under Campaign > Ad Group > Keywords > Get report to see what keywords your product is showing up for.
These first few sales are vital to getting both reviews and rankings on Amazon, so be sure to not only try these two methods out but also spread the word to friends and family on social media.