You’re on the hunt for a lucrative side hustle – and you want to use your interest in website design and development as a way to bring in a little extra cash.
But if you want to start a web design business that has serious earning potential, you need to understand how to make it in today’s ultra-competitive market.
This post is here to help.
From understanding how to get the proper web design training to understanding how to promote yourself online, here’s everything you need to know about starting your own website design business.
1. Proper Training Is Essential
The number-one thing you need to do before you start your own web design business?
Brush up on your skill set by enrolling in website design courses.
You’ll learn how to work platforms like WordPress, master the basics of SEO, understand the logistics of running your own business, learn how to build up a client base, and much more.
In addition to enrolling in website designing business courses, also make it a point to read industry blogs, connect with other website designers and SEO experts, and attend industry events.
It’s all about building your network – and staying ahead of the next big thing in website design.
2. Know What Sets You Apart
If you want to start a website design business, you have to accept the irritating reality that you’re far from the only game in town. In fact, there are over 125,000 website design businesses in the United States alone.
In order to make it, you have to know what sets you apart from the competition.
Define your market niche, and study up on your competitors to figure out which markets they’re missing.
Understand how the skill set you have, your past work experience, and even the personal relationships you make with clients makes you different – and build your brand around what makes you unique.
3. Get Serious About Promoting Yourself Online
The final step in understanding how to start a web design business that can easily transform from a side hustle into a full-time gig?
Make sure you develop your own digital marketing strategy.
Of course, as a web designer, your own website will be the most effective sample of what you can do for your clients.
But you also need to develop a portfolio, ask past clients for third-party reviews and website testimonials, and even start a blog that covers some of your top web design tips. You’ll also need to claim your social media platforms and post a minimum of once per day.
The goal of your online marketing strategy is to establish yourself as an expert in the world of web design, increase your brand recognition, rise in the search engine rankings, and of course, to bring in more business.